Resources

Other common types of advertising media options include:
• TV/Radio (National and Local)
• Newspaper/Magazine/Trade Journal
• Vehicle Livery
• Telephone & Business Directories
• Online Ads
• Company Website
• “Word of mouth” / Business Networking Groups
• Business Signage

Other less common types of promotion:
• Public Transport
• Car Park Tickets
• Charity/Non Profit Event Sponsorship

If it’s not broke why fix it?
Quite frankly if an advertisement gets results there’s no reason to change it. Don’t be put off by your own ad over time – it’s common for business owners to tire of their own advertising because they see it all the time.

If you’re worried that you “might” or “could” be advertising more effectively, but your current advertising model is working. try running a similar campaign elsewhere. For example if you’re advertising modern home design – try traditional home design. Make subtle changes. Remember on average consumers need to see an ad at least seven times before it has any impact.

Shoestring Budget Advertising
You dont’ have to spend an arm and a leg to get results. Try attending Chamber of Commerce meetings, BNI and other business professional events. Coming into contact with prospective customers in face to face marketing environments is likely to generate you leads at the very worst.

Advertising isn’t an exact science. It’s often a series of marketing techniques which increase quality business enquiries and profitable sales. To voice your opinions about the effectiveness of pop up banners, billboards and leaflet holders please use the contact page to message me …Which media is Stella for you?