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Pull Up Banners, Billboards & Leaflets The Facts & Figures To Know Before Buying

Printed Pop Up Displays
Pop up banners are portable exhibition and conference signage systems designed for temporary use at indoor marketing events. Pull up banners can be described as a compact, free standing billboards specifically built for indoor marketing. A printed graphic is pulled up out of the base and held in place by a pole. This form of display advertising is instantaneous and low cost. Outdoor versions of the stands are available; these types of stands are known as outdoor banner stands.

Roadside/Highway Billboards
Billboards are commonly found beside busy roads, highways and motorways. Often 10m x 5m (minimum), this advertising media is commonly used by the blue chip businesses in most sectors. Due to the size and cost it is usually only purchased by key market players. Billboards are seen as a mass advertising media.

Cheap Leaflets
Leaflets are possibly the cheapest form of advertising that a business can buy. Leaflets can be printed in the thousands for as little as a few pence each (a few cents each). However, the disadvantage with leaflets is that they need to be given to prospective customers because they are too small to be seen from a far.

So which media is stella (the best)?
These 3 types of media are very different and extremely budget specific. If your business marketing budget is very small try leaflets. If you business budget isn’t in the £1000’s try attending the trade show events that your target audience attend and take your pop up banners with you. If you’re a high flyer try billboards.
Note: Remember that there are costs associated with media design. Bigger graphics are more time intensive to create and thus more costly.

Remember it is important to monitor your advertising campaigns to calculate your return on investment.